What Are Cookies?

Cookies are small text files that are stored on your computer, tablet or mobile device when you visit a website.

They help websites remember information about your visit, improve your experience and allow website owners to understand how their websites are being used.

Some cookies are essential for the website to function correctly, while others are only used if you choose to allow them.

How We Use Cookies

Your Wavelength uses cookies for three purposes:

• To ensure the website functions correctly.
• To understand how visitors use our website.
• To measure the effectiveness of our marketing.

We do not use cookies to sell your personal information.

Your Choices

When you first visit our website, you will be asked whether you wish to accept or decline optional cookies.

You can:

• Accept optional cookies.
• Decline optional cookies.
• Change your decision at any time using the Cookie Settings link available on the website.

If you withdraw your consent, accessible first-party tracking cookies will be removed where possible, and the page will reload so that no further analytics or advertising scripts run in your current session. Third-party cookies set on domains controlled by LinkedIn or Google cannot be deleted by this website. No further analytics or advertising cookies will be set unless you choose to accept them again.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to operate correctly.

They enable core functions such as:

• Security
• Website performance
• Session management
• Basic functionality

Because these cookies are essential, they cannot be switched off through our website.

Analytics Cookies

Analytics cookies help us understand how visitors use our website so we can improve it.

We use:

Google Analytics 4

Google Analytics helps us understand information such as:

• Pages visited
• Time spent on pages
• Navigation paths
• Device type
• Browser type
• Approximate location
• Website performance

Analytics cookies are only activated after you provide consent through our cookie banner.

Advertising Cookies

Advertising cookies help us measure the effectiveness of our advertising and, where appropriate, show more relevant adverts.

We currently use:

Google Ads

Google Ads may use cookies to:

• Measure advertising performance
• Attribute enquiries to advertising campaigns
• Support remarketing activities where consent has been provided

Advertising cookies are only activated after you provide consent.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag, provided by LinkedIn Ireland Unlimited Company, to measure the effectiveness of our LinkedIn advertising campaigns and to understand which professional audiences visit our website. The Insight Tag may use cookies to:

• Measure advertising performance and campaign attribution
• Enable retargeting to visitors on LinkedIn
• Provide aggregated demographic insights about visitors

LinkedIn Insight Tag cookies are only activated after you provide advertising consent. LinkedIn's privacy policy is available at linkedin.com/legal/privacy-policy.

Cookies Currently Used

The table below lists the cookies currently placed on this website. Google may update cookie names and variants over time; the purposes described here will remain consistent.

Cookie	Provider	Category	Purpose	Duration
li_fat_id	LinkedIn	Advertising	LinkedIn first-party ad tracking cookie. Used to attribute ad conversions and enable retargeting. Placed after advertising consent is granted.	30 days
lidc	LinkedIn	Advertising	Used by LinkedIn for routing and load balancing. May be set when the LinkedIn Insight Tag fires.	24 hours
bcookie	LinkedIn	Advertising	Browser identifier cookie used by LinkedIn for ad attribution and analytics.	1 year
bscookie	LinkedIn	Advertising	Secure browser identifier cookie used by LinkedIn for ad attribution.	1 year
_ga	Google Analytics	Analytics	Registers a unique ID used to generate statistical data on how you use the website.	2 years
_ga_*	Google Analytics 4	Analytics	Used by Google Analytics 4 to persist session state and distinguish individual users.	2 years
_gid	Google Analytics	Analytics	Registers a unique ID to distinguish users within a 24-hour period.	24 hours
_gcl_au	Google Ads	Advertising	Used by Google Ads to store and track conversions. Placed when Google Ads is active and the user has interacted with an ad.	90 days
_gcl_aw	Google Ads	Advertising	Stores the last click-through ad information for conversion attribution. Placed following a click on a Google Ad.	90 days
_gcl_gs	Google Ads	Advertising	Supports cross-site measurement for Google Ads campaigns. Placed depending on Google Ads configuration.	90 days

Note on Google Ads cookies: _gcl_* cookies are only placed when Google Ads is actively running and a visitor has interacted with a Google Ad or when cross-site measurement is enabled. They may not be present on every visit.

Third-Party Services

Our website uses trusted third-party services including:

• Google Analytics
• Google Ads
• LinkedIn (LinkedIn Insight Tag)
• Calendly
• SiteGround
• WordPress

These providers may place cookies where necessary for their services to operate.

Please refer to their own privacy information for further details.

Managing Cookies

Most web browsers allow you to:

• View cookies
• Delete cookies
• Block cookies
• Set preferences for individual websites

Please note that disabling essential cookies may affect how the website functions.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or the services we use.

The latest version will always appear on this page together with the date it was last updated.

Contact Us

If you have any questions about our use of cookies, please contact: