Commercially Intelligent Sales Hiring

Stop gambling on
sales hires.

I help founders make better sales hires, with less risk and greater confidence.

Define success. Hire against evidence. Prove it in 120 days.

Take The 3-Minute Sales Hiring Risk Assessment →

Find out where your next sales hire is exposed before you start recruiting.
Prefer to talk? Speak to Jimmy →

Jimmy Armitage in a business meeting

A bad sales hire costs more than salary.

They interview brilliantly.

Three months later the pipeline isn't building.

You're paying them, wondering whether you've made the wrong decision — and gradually finding yourself dragged back into the selling you hired them to take ownership of.

That's the gamble we remove.

A better way to make a sales hire.

01 — Define Success

Start with the business, not the vacancy.

What does this person commercially need to achieve? What behaviours will make them successful here? What will failure look like early?

02 — Hire Against Evidence

Don't confuse a good interview with a good salesperson.

Candidates are assessed against the agreed commercial outcomes and observable behaviours that predict success.

03 — Prove It in 120 Days

The decision doesn't end when they accept the job.

We stay involved through the first 120 days, measuring progress, identifying friction and making the retain-or-replace decision based on evidence.

See How The Process Works →

We don't disappear
when they start.

Most recruitment firms are commercially successful when somebody accepts the job.

We're successful when the hire works.

That's why we stay involved through the first 120 days.

If they're performing, everybody wins.

If they're not, we act early and replace them.

We've all got skin in the game.

What does this look like when it works?

"

You gave us confidence at the very start.

Green Circle needed to make an important sales hire where getting the wrong person carried genuine commercial risk.

Your Wavelength defined the requirement, managed the hiring process and stayed involved after the appointment.

Months later, Green Circle described themselves as "very confident that we have the right person" and described the engagement as "a real success."

Read The Green Circle Story →
Founder meeting

"Your Wavelength played a crucial role in helping us bring in key talent at Papirfly over a five-year period."

Phil Owers

Phil Owers

CEO, Papirfly

"One made his first sale within 4 weeks — by far a company record."

Mike Kirby

Mike Kirby

Founder, Find & Finance

"Jimmy did a fantastic job — honest, direct, and genuine."

Louise Clayton

Louise Clayton

MD, Talk Think Do

Jimmy Armitage

I'm a founder too.

I've spent 11 years specialising in sales hiring, but Your Wavelength didn't come from a traditional recruitment background.

It came from being a frustrated client and wondering why businesses carried almost all the risk when a hire went wrong.

So I built the process differently.

Start with the commercial decision. Look for evidence. Stay involved after the hire. And share responsibility for the outcome.

Jimmy Armitage

Founder, Your Wavelength

Why I Built Your Wavelength →
No CV gamble. No disappearing after placement. No waiting six months to discover
you've made the wrong hire.

Better sales hires. Less risk. Greater confidence.

Assess Your Hiring Risk →